“200% margin”: How mature are Polish companies in pricing and discount management?
A significant shift is under way in Polish B2B. Price is becoming less and less a lever for salespeople to “deliver results” and increasingly a tool for consciously managing profitability and a key element of business strategy. With an average score of 2.55 on the five-point PriceMindfulness scale, Polish companies are beginning to stand out positively in Central and Eastern Europe (average: 2.41) and are closing the gap with Western Europe (2.71).